The Transformation
A personal brand built to carry her next chapter.
After selling her cauliflower pizza crust company, Amy Lacey wanted to be known for more than the business she had built. FORDIVINE helped her define her signature message and create a personal brand with room for her faith, speaking, and the ventures she would lead next.
Her Transformation at a Glance
Starting point
An accomplished founder with:
- A reputation tied to a former company
- A scattered personal presence online
- No clear message for her next chapter
- A desire to bring her faith into her work
What we built
- Brand Strategy + Signature Message
- Business + Marketing Blueprint
- Faithfully Found + Signature IP
- Visual Identity + Speaking Materials
- Content Direction + Brand Vault
The Results
- More Speaking + Podcast Opportunities
- A More Visible Founder
- Faithfully Found Brought to Life
- A Foundation for Multiple Ventures
Her Starting Point
Her business had sold. Her identity was still tied to it.
Amy had already built and sold a successful company. But the reputation she had earned kept bringing her back to the same story. She wanted to speak about more of her life, share her faith, and lead women into their own next chapter.
When she came to FORDIVINE:
- Her past success dominated her public identity. Speaking invitations often centered on the cauliflower business, even as she wanted to teach from a broader body of experience.
- Her digital presence lacked a clear direction. Disconnected posts gave people little sense of her message or the woman leading her newer ventures.
- She struggled to articulate what came next. Advice from different directions had added noise without giving her a message she could confidently own.
- She wanted her faith to have a natural place. It mattered deeply to her, and she wanted to express it honestly while remaining approachable to a wider audience.
After hearing Emily speak at a business event, Amy recognized the kind of support she needed: a team that could clarify the direction and build the brand with her.
The Desired Outcomes
Build around the woman leading it all.
The work centered on giving Amy a personal brand that could hold her experience, her convictions, and several distinct paths forward.
Own a message beyond her former company.
Translate Amy’s lived experience into a signature message and intellectual property she could use across speaking, content, and personal development.
Show up as a professional speaker.
Give organizers a clear understanding of what she teaches, supported by speaking materials and a visual presence that reflect her experience.
Lead an ecosystem with room to grow.
Establish Amy as the recognizable founder behind her ventures, allowing people to connect with her and follow the parts of her work that serve them.
The Business + Marketing Blueprint
One founder. A message with room to grow.
We helped Amy define her signature message, develop her intellectual property, and create Faithfully Found, a faith-based personal development brand rooted in her experience and convictions.
The strategy placed Amy at the center. Her speaking career, Faithfully Found, and her existing wellness company, Livyond, could each have a distinct purpose while benefiting from a recognizable founder.
This gave her a way to build beyond the company she had sold, with a personal identity that could continue across ventures.
The Brand Identity
A presence that felt like her.
Amy wanted her faith and lived experience to be visible in a brand that felt warm, considered, and professional. The identity needed to support both an honest personal message and the credibility of an experienced founder.
- Grounded in her convictions. Give Faithfully Found a distinct expression rooted in faith, resilience, forgiveness, and legacy.
- Warm and assured. Pair soft neutrals with deep blue and dark tones, creating a calm, polished setting for her message.
- Consistent across her work. Connect her content, speaking materials, and personal development assets through a recognizable identity.
At the brand reveal, Amy was moved to tears. Seeing the message and identity together helped her recognize how she could bring more of herself into her work.
The Brand In Action
The Faithfully Found 90-Day Journal
Her message became a daily practice.
Faithfully Found gave Amy a clear message. The 90-day journal gave her audience a way to bring it into everyday life. We helped turn that direction into a guided experience built around faith, healing, purpose, and legacy.
From the cover to the daily reflection pages, the journal carries the same identity, voice, and intention. Scripture, personal prompts, and space for prayer invite women to spend time with the message and make it their own.
ROOTED IN FAITH · DESIGNED FOR LIFE FaithfullyFound 90-DAY JOURNAL A guided journal for the woman who is ready to bring her faith, her healing, her purpose, and her legacy back into one honest conversation with God.
FaithfullyFound 90-DAY JOURNAL A devotional reflection journal for women who are learning to hear God clearly, heal honestly, build boldly, and leave something beautiful behind. INNOVATOR · MENTOR · SPEAKER HEYAMYLACEY.COM
THIS JOURNAL BELONGS TO My Faithfully Found journey I am entering these pages with honesty, faith, and open hands. STARTED ON COMPLETED ON
BEFORE YOU BEGIN A note from Amy Welcome to Faithfully Found. This is not a planner for getting more done. It is a place to come back to what is true. For the next 90 days, you will walk through four movements: Faith, Healing, Purpose, and Legacy. Some pages will feel easy. Some will ask more of you. Let them. The honest answers are usually the ones God uses first. You do not have to write perfectly. You do not have to feel deeply every day. You only have to show up with enough courage to tell the truth, enough stillness to listen, and enough faith to believe God can meet you in the middle of ordinary life. Bring the pain you have carried. Bring the questions you have avoided. Bring the dream you keep minimizing. Bring the part of you that still wants to believe there is more. You are not lost here. You are being found. Amy
YOUR DAILY RHYTHM How to use this journal SHOW UP DAILY Choose a time you can return to without making it complicated. Consistency will carry you further than intensity. TELL THE TRUTH These pages are not a performance. Write what is real, even if it feels unfinished. READ SLOWLY Do not rush past the Scripture to get to the prompts. Let the Word speak before you start explaining your life. ANSWER EVERY PROMPT The first answer may be obvious. The third answer often reaches the place you have been avoiding. FINISH THE REFLECTION One sentence can anchor what God showed you that day. Keep it simple and specific. RETURN AND READ AGAIN Come back to old entries. You may see evidence of God’s faithfulness that you missed while you were living it.
A prayer before you begin Lord, I come to these pages with open hands. I do not have every answer. I do not know what You will reveal over these 90 days. I only know that You are kind, You are faithful, and You are already here. Thank You for the gift of this day. Thank You for grace that covers the places where I have fallen short. Thank You for loving the parts of me I am still learning how to bring into the light. As I write, teach me. As I listen, heal me. As I surrender, shape me. Quiet the noise of fear, shame, striving, and doubt. Let Your voice become clearer than every voice that has tried to name me without knowing me. I am faithfully found because You found me first. Amen.
WEEKS 1-3 · DAYS 1-20 Faith Rooting yourself in what you believe. Before you build anything new, return to the foundation. Faith is not a decorative part of your life. It is the ground beneath your healing, your calling, your business, your family, and the legacy you are becoming responsible for. This first section is an invitation to remember who God is, who He says you are, and what becomes possible when you stop trying to carry everything alone.
FAITHFULLY FOUND DAY 01 · FAITH Who God Says I Am PSALM 139:14 I am fearfully and wonderfully made. Begin here: before the goals, before the healing work, before the next assignment, before the legacy you are building. God does not start with what you produce. He starts with who you are. Today is about receiving identity before you try to prove it. 1 Write down five truths God says about you. Which one is hardest for you to believe today? 2 What would change in the way you move through your day if you fully received that truth? 3 Write a prayer asking God to help you stop arguing with the identity He has already spoken over you. 8
DAY 01 TODAY’S REFLECTION I am... PRAYER NOTES 9
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The Brand Vault
Keeping her brand cohesive.
The Brand Vault brings her strategy, visual identity, and content assets into one place. Amy and her team have a shared reference for keeping her message and presentation consistent as the work grows.
The Results
A Clearer Voice.A New Chapter in Motion.
Amy began using her brand to show up more personally, speak from a defined message, and connect her audience with the work she leads. Her next chapter is still unfolding, with a foundation she can continue to build on.
Her Perspective
“You gave me the courage and the confidence to realize I am worthy of speaking as an authority online and on stages.
Now I am getting wayyy more inbound customers and partnerships because people know what I stand for.”
Amy LaceyFounder of Livyond, Keynote Speaker
Activation Content
Her message, brought to life on screen.
We created a collection of content that gives Amy’s brand a voice and a visual presence. Creative films bring the feeling of her brand to life, while speaking reels let women hear her story and perspective in her own words.
Podcast Launch Creative
Beyond the cauliflower company
Creative brand film
Serve the person
Creative brand film
A conversation about balance
6 videos