Colette Vanpaemel
Midlife Mentor
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Anti-Societal Norm Advocate
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Real Talk Brand Voice
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She redefined midlife on her terms and now built a brand to prove it’s never too late to rise out of the ashes.
04
The Refinement
Colette’s visual identity needed to capture both her strength and softness. Her truth-telling edge and her deeply loving core. Her personal brand wasn’t about fitting in, it was about setting women free.
The Fordivine design team designed a bold but graceful brand identity:
Logo: Elegant serif wordmark with a unique signature stamp
Color Palette: Bone white, olive green, soft blush, and espresso black—mirroring her wardrobe and story
Typography: Retro-inspired, feminine fonts with editorial elegance
Pillars: Midlife Mindset, Wellness & Beauty, Anti-Societal Norms, Self-Worth, Real Talk
Brand Feel: Classy, confident, anti-performative, empowering, unfiltered
“Being in the beauty world, I understand how important aesthetics and feeling of a brand is. The way their team extracted all of this vision of how I wanted my brand to look was incredible. Can't wait to see it!”, shares Colette.
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The Brand Reveal
When Emily presented Colette’s Brand Bible to her, the emotion hit fast.
“I felt seen. Like the ‘me’ I’ve always been is finally allowed to take the stage. It was absolutely breathtaking..literally”, says Colette.
As Emily shared her screen and began walking through the visual identity, mood board, logos, fonts, and colors, and more, Colette was taking it all in.
There was stillness on the Zoom call. The kind of stillness that comes when something hits right.
The tone of the palette. The richness of the green. The sophistication of the pink. It wasn’t too girly, nor too loud, but exactly the kind of elegant edge Colette had been craving.
“I’ve never had anyone describe me as having ‘magnetic energy,’ but that’s how this brand feels. It’s me, in a way I’ve never been able to explain before”, expresses Colette.
Emily reminded her that personal branding isn’t about inventing something new, it’s about unveiling who you really are. For Colette, this moment wasn’t just visual affirmation. It was emotional closure.
She saw all the different versions of herself; polished, raw, hilarious, wise, and many other dimensions to her. It was finally represented in one cohesive identity.
“Never have I thought all of these parts of me could be pulled under one umbrella of a brand..and yet here we are”, says Colette.
Preparation Phase
We knew how much Colette juggles on the daily, from running her wellness business to serving her growing audience, so we made sure she felt fully prepared without any overwhelm.
We worked closely with Colette to:
Curate Wardrobe Looks: We pieced together outfits that matched her elevated brand identity while also expressing her ageless confidence
Video Talking Points: Based on her pillars, we created video prompts around topics such as midlife mindset, anti-societal norms, and overcoming self-doubt, ensuring her message would come through crystal clear on camera
Custom Shot List: Designed to balance editorial style with real-talk relatability so every image has intention of use
Coordinate Travel & Glam: Hair, makeup, timing, and studio needs were managed with care so she could simply show up and shine
“I felt taken care of from the first email prepping me on the agenda to the last outfit being confirmed for my shotlist. It was a level of professionalism I didn’t know was part of this experience but I loved every moment of it”, shares Colette.
Everything was designed to give Colette one job: Be herself.
Coronation Day
It’s time to be crowned here at our studio and Colette was beyond ready for it.
The moment she walked through the doors, it was clear this day would be unforgettable. From the first swipe of blush to the final reel recorded, every detail was designed to help Colette feel like the elevated, magnetic woman she had worked so hard to become.
She was welcomed by our production team, stylists, and content directors who are all fully briefed on her brand story, color palette, and content pillars. There was no guesswork and pressure…only presence & purpose.
“It was a dream of an experience to have my entire wardrobe set to wear, be guided by Emily and her team on what to do, and then feel like a queen the entire time. And when I would walk over to see the images taken..all I could say is ‘that’s me?! Wow.’”, Colette shares.
Colette moved from glam to wardrobe changes with confidence. With each scene, her energy grew. Emily worked closely with her behind the camera, asking intentional questions, creating space for real talk, and celebrating every video that captured her true essence.
By mid-afternoon, she was no longer just creating content, she was owning her voice.
Colette recorded:
20+ short-form real talk videos
Lifestyle and leadership reels
A photoshoot that showcased both her softness and boldness
BTS footage of the entire day for months worth of usage
As one team member said, “She didn’t just shoot a brand today, she literally stepped into her legacy..and all of us could see it happen in real time”
Afterwards, Colette & Emily had a private lunch together to further discuss the brand vision onward.
Colette left not only with stunning deliverables, but with a renewed sense of confidence, joy, and purpose.
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Set Up To Reign
Once Colette returned home, the Fordivine team organized, edited, and delivered a complete digital ecosystem inside her own custom Brand Vault:
Logo files + font suite organized
Final edited photos and reels provided
All extra assets and footage for later use
Brand guidelines and instructions for every asset
“Everything was just… there. Done. Clear. I was concerned I would be overwhelmed with everything they created, but it was nicely organized so I can go in and start using it right away”, shares Colette.
With her vault in place, Colette didn’t just have a brand. She had a plan.
Crowned, And Now Reigning
When a woman is Fordified, it’s never just about the logo or photos, it’s about unlocking the full expression of her voice. That’s what happened for Colette.
Her new brand didn’t just elevate her visuals, it activated her confidence. It gave her clarity, structure, and momentum. She wasn’t second-guessing what to post or how to show up. She had a system, a strategy, and most importantly, a message that matched her soul’s essence.
The ripple effects started immediately for Colette:
She began posting with more clarity and consistency
Multipole women DM’d her about how they felt “seen” by her message
She gained new affiliate partners and opportunities
Her voice became bolder which drew in newly inspired followers
“I had so many women messaging me on either wanting to be part of whatever I am doing or just how seen they felt with the content I was putting out for them”, Colette shares.
Now, Colette’s team has a leader who leads with even more boldness. Her brand is inspiring midlife women who thought they missed their moment.
This is what ageless confidence looks like.
Founder's Reflection
Colette is a beautiful soul and carries a rare kind of depth to her. She's endured tragic seasons that would’ve broken most people. And yet, she shows up every day with humor, beauty, and truth. Helping her shape her brand felt like a divine assignment for the team & I.
When Colette shared with me on our Unveiling Session all that she has gone through I couldn’t stop tearing up. All I can think about is “this woman is a force for good and we must build a brand that represents her”.
She reminds me what personal branding is all about. It’s not about being loud. It’s about being true to who you are without compromise.
Colette truly cares a "magnetic" presence to her and her new brand is simply a reflection of the woman she’s always been. She made me a better leader..a better listener..and without a doubt, a more grounded woman in my own calling.
I am beyond proud of her and it ignites my soul already seeing her brand be put to action and women being inspired by her.
