Beth Clifford
Award-Winning Sales Leader
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Mom of 3
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Podcast Host
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Entrepreneur
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She helped build a multi-billion dollar brand and then discovered the power of her own. Welcome to The Beth Effect.
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The Refinement
When the design team met with Beth, they knew The Beth Effect had a voice but now needs a visual identity.
With Beth’s Brand DNA in hand, the Fordify creative team began refining her identity.
Beth didn’t want fluff. She wanted depth. Confidence without arrogance. Clarity without noise.
The visual direction came together with intention:
Logo + Monogram: Clean and powerful
Palette: Slate, champagne, and ink neutrals
Typography: Editorial fonts that balanced softness and structure
Brand Messaging: Refined and honest
Social Assets: Purposeful and high-converting
“I could tell they weren’t trying to just make my brand look ‘pretty’”, says Beth.
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The Brand Reveal
Once the team thoughtfully curated and put together the entire Brand Bible for Beth, it was time for Emily to reveal the brand.
As Beth watched the presentation unfold with sharing insights on the color theory, typography, messaging structure, visual language, and more…something shifted.
“I was speechless. I just kept staring. I think I even teared up a bit... It was absolutely me..and even more than I could have thought of myself”, Beth shares.
Her fonts. Her colors. Her voice. Everything unique to her identity.
“If I tried this myself, I would have just done black and white..monochromatic. But this feeling and color palette is so much better”, says Beth.
This wasn’t about becoming someone new. It was about unveiling who was always there now into a visual identity.
Preparation Phase
With the brand revealed, it was time to prepare Beth to step fully into it. The Fordify team curated every detail of her Coronation Day where the entire brand comes to life. Our team helps to ensure this day is not only seamless, but elevated at every touchpoint.
Beth didn’t have to wonder what to pack or how to prepare. Every step was mapped out so she could arrive feeling fully supported.
Here’s what the team handled:
Wardrobe Planning: A curated guide with color coordination and outfit flow based on her brand palette and asset needs
Strategic Shot List: Posed and candid setups that aligned with her content pillars and marketing goals (such as a podcast cover)
Video Topics + Prompts: Branded talking points and custom prompts so Beth could share her message effortlessly on camera
Travel + Glam Logistics: Scheduling support, local recommendations, and a full timeline to remove any friction
“The prep alone made me feel like I was working with an entire team just for me.” - Beth
The Fordivine difference? Beth didn't just show up ready..she showed up embodying exactly what kind of leader she is meant to be.
Coronation Day
Beth flew into Orange County, CA from Utah with great anticipation stepping into her next chapter.
From the moment she arrived at the studio, every detail was centered around her: hair and makeup provided, wardrobe styling, intentional lighting, and a team committed to bringing her vision to life.
This wasn’t just a shoot as most would think. It was a full transformation.
“It felt like a production for a global campaign of some big company brand”, Beth shared.
Throughout the day, Beth:
Captured editorial-quality photos aligned with her custom content strategy
Shot her podcast cover image
Filmed over 20 brand-aligned short-form videos
Created a premium brand reel that showcased her authority and energy
After the shoot, she and Emily went to a restaurant for a private mentorship lunch for further mentorship and conversation around her newly birthed brand.
“I absolutely loved every part of it. We got to have some real and raw conversations since this whole day has shifted my whole vision onward”, says Beth.
Coronation Day isn’t just about creating content. It’s about stepping into the future with full authority and owning it on camera and in your spirit.
"I knew they had a great experience planned for me but this entire day really did surprise me. I feel like this was the unlock I needed for it to come all together" - Beth
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The Set Up Process
After the high of her VIP Day, Beth flew home feeling energized. And the Fordivine team was already moving fast behind the scenes.
The team got to work organizing, editing, and packaging everything she’d just created. They don’t provide a pile of scattered files but instead a clear brand plan.
Everything was placed inside her Beth Clifford Brand Vault, which is a one-stop hub to easily access and act upon the entire asset suite.
Here’s what she received:
Professionally edited short-form videos, captioned and formatted for social
High-resolution brand images, plus her top selections retouched
Her full logo suite, brand fonts, and color codes
Social graphics organized in a “9 Grid” IG template
Clear guidance on how to use every type of asset
“I left Orange County and within a short time, I had everything I needed both visually and strategically to start showing up with my new brand”, shares Beth.
Beth didn’t go home to figure it out herself. She went home with clarity and a brand that could run beside her as she led. She left with a brand vault, a launch plan, and the structure to build her new empire and reign onward.
Crowned, And Now Reigning
Beth’s rebrand wasn’t just a visual shift but instead a start to a movement in the making. She is inspiring many of her raw & real insights in business, family dynamics, health optimization, and overall inspiration.
The clarity she left with quickly turned into action. The strategy became posted content. And her unveiled identity became embodied for the world to witness.
Here’s what’s unfolded since:
Launched The Beth Effect Show, giving voice to her brand and leadership
Grew her Instagram page organically from 6K to 10.9k followers
Elevated engagement across all platforms through aligned messaging
Began receiving inbound business opportunities and brand recognition
Recently wrote and pre-launched her romance novel, “Invisible Strings”
“I didn’t just receive a new brand. I received conviction in my authentic voice.” - Beth
Beth is no longer wondering how to show up. She’s now showing up in a way that is speaking life into the souls of those who need it most. It’s The Beth Effect.
Founder's Reflection
Beth is a woman whose presence speaks before she does. She carries both beautiful elegance and unshakeable conviction. It’s a quiet, undeniable power that I could feel the moment I met her and I knew we had to bring this side of her to the rest of the world.
Working with Beth was a dream because she had it all within her already. We just had to get beyond the superficial and unveil what had been inside her all along. And now..watching her become fully aligned in her voice, her visuals, and her energy makes me emotional. She is such a force for good and for the many other women who need to be inspired by her journey.
As a beautiful mom, wife, and leader, I see in Beth what so many women aspire to be – the courage to build something of your own after building for everyone else.
This is The Beth Effect and I am all for it. I am so proud of her.
