Christa Crawford

Serial Entrepreneur

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Beauty Industry Leader

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Mother of 4

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Wife

Leading a multi-million dollar sales organization to now establishing a brand identity that will speak to the masses.

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Meet Christa

Christa Crawford was a force to be reckoned with and an inspirational businesswoman, wife, and mother of four boys. She had built a legacy from the ground up where at one point she was living on food stamps.

Christa started her entrepreneurial journey with building a custom furniture business from her garage that soon gained celebrity clients like LeAnn Rimes and the Kardashians. Years later, she then scaled a $200M sales team in the direct sales beauty industry.

But while her story was rich with faith, grit, and growth.. her personal brand felt disconnected from the clarity of her calling.

“I’m at a point in my life now where I need something that matches who I have become. I didn’t want to fake anything and I wanted my brand to feel like me”, Christa shares.

She had the results, the platform, and the reach. But now, it was time to rise with new revelations.

Meet Christa

But while her story was rich with faith, grit, and growth.. her personal brand felt disconnected from the clarity of her calling.

“I’m at a point in my life now where I need something that matches who I have become. I didn’t want to fake anything and I wanted my brand to feel like me”, Christa shares.

She had the results, the platform, and the reach. But now, it was time to rise with new revelations.

Meet Christa

But while her story was rich with faith, grit, and growth.. her personal brand felt disconnected from the clarity of her calling.

“I’m at a point in my life now where I need something that matches who I have become. I didn’t want to fake anything and I wanted my brand to feel like me”, Christa shares.

She had the results, the platform, and the reach. But now, it was time to rise with new revelations.

Discovering Fordivine

Christa discovered Fordivine through a divine nudge. She had seen Emily’s brand and impact in the industry from afar, but when she came across one of Emily’s client transformations on Instagram, it spoke to her in a personal way.

“I didn’t even know why I was drawn to it, but I knew I had to do this. I wasn’t looking for a rebrand or anything superficial. I wanted a deep, meaningful brand identity that represented who I am”, Christa says.

She trusted the pull in her spirit and reached out to the team. That discernment became the turning point that opened the door to her next level of impact.

Discovering Fordivine

“I didn’t even know why I was drawn to it, but I knew I had to do this. I wasn’t looking for a rebrand or anything superficial. I wanted a deep, meaningful brand identity that represented who I am”, Christa says.

She trusted the pull in her spirit and reached out to the team. That discernment became the turning point that opened the door to her next level of impact.

Discovering Fordivine

“I didn’t even know why I was drawn to it, but I knew I had to do this. I wasn’t looking for a rebrand or anything superficial. I wanted a deep, meaningful brand identity that represented who I am”, Christa says.

She trusted the pull in her spirit and reached out to the team. That discernment became the turning point that opened the door to her next level of impact.

The Unveiling

During her Unveiling process, she had a deep-dive session with Emily Ford. That’s when the floodgates opened. This wasn’t just about building a brand, it was about reclaiming her voice and anchoring her purpose to a visceral identity.

“I thought I knew myself pretty dang well… until Emily helped me name things I didn’t even know I was carrying that I shouldn’t be anymore..and pick up the things I should be. It was emotional and invigorating all at the same time”, expresses Christa.

Christa shared how only a powerful yet soft leader like Emily could open her up the way she did. Through every layer of conversation, she felt seen, safe, and spiritually held. For Christa, this wasn’t therapy as most would think, it was revelation through brand clarity.

Emily helped to reveal:

The fire that drove Christa to help women step into their purpose unapologetically
Her desire to marry motherhood, marriage, and marketplace leadership in one cohesive identity
Her identity as a woman of God who isn’t afraid to shine
Her lightning bolt story that symbolizes power, presence, and the spark of her marriage and calling

What emerged was clear: Christa is not a “look at me” girl..she’s a “come with me” girl.

The Unveiling

“I thought I knew myself pretty dang well… until Emily helped me name things I didn’t even know I was carrying that I shouldn’t be anymore..and pick up the things I should be. It was emotional and invigorating all at the same time”, expresses Christa.

Emily helped to reveal:

The fire that drove Christa to help women step into their purpose unapologetically
Her desire to marry motherhood, marriage, and marketplace leadership in one cohesive identity
Her identity as a woman of God who isn’t afraid to shine
Her lightning bolt story that symbolizes power, presence, and the spark of her marriage and calling

What emerged was clear: Christa is not a “look at me” girl..she’s a “come with me” girl.

The Unveiling

“I thought I knew myself pretty dang well… until Emily helped me name things I didn’t even know I was carrying that I shouldn’t be anymore..and pick up the things I should be. It was emotional and invigorating all at the same time”, expresses Christa.

Emily helped to reveal:

The fire that drove Christa to help women step into their purpose unapologetically
Her desire to marry motherhood, marriage, and marketplace leadership in one cohesive identity
Her identity as a woman of God who isn’t afraid to shine
Her lightning bolt story that symbolizes power, presence, and the spark of her marriage and calling

What emerged was clear: Christa is not a “look at me” girl..she’s a “come with me” girl.

The Refinement

Christa’s visual brand had to reflect the unstoppable blend of faith, fire, and feminine power she embodies. The Fordivine design team aimed to deliver a look that felt luxe, layered, and unmistakably Christa Crawford.

Logo: A bold serif mark paired with her signature lightning bolt, symbolizing energy, elegance, and her family story
Color Palette: Desert rose, metallic champagne, deep taupe, and jet black that reflects warmth, grit, and glow
Typography: Strong, editorial fonts with sleek feminine edges
Pillars: Faith + Family, Real Talk Leadership, Bold Wealth, Freedom Through Legacy, Resilient Womanhood
Overall Feel: Elevated. Electric. Grounded in grace.

“Many people can be inspired and understand my vision of impact, but it’s rare for anyone to actually understand my vision for the visual stuff. Lets be real, I’m an out-there type of brand.. But they nailed it”, shares Christa.

The Brand Reveal

The moment Christa saw her brand brought to life, she was overwhelmed in the best way. It wasn’t just design. It was recognition of who she truly is.

After years of building, battling, and believing, this moment reflected it all back to her yet also set a runway into her future.

“It brought so much of who I am to the surface. This wasn’t about colors or pretty photos but instead it was every piece of the brand bible speaking out a story of who I really am. AND I absolutely love the lightning bolt logo!” - Christa

From the lightning bolt detail (a tribute to how she met her husband) to the elevated palette and logo suite, everything clicked.

She finally had a brand that wasn’t for show, it was for serving others in a bigger way to come.

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Brand identity

Brand identity

Brand identity

Brand identity

Preparation Phase

With Christa running a massive business and managing four kids, we knew prep needed to feel seamless and sacred. The Fordivine production team stepped in to do the heavy lifting.

Wardrobe Curation: We sourced power pieces and pulled from Christa’s wardrobe to match her palette and persona
Video Prompts: Custom topics for reels, rooted in her pillars—faith, grit, family, leadership
Shot Planning: Designed for both brand elevation, raw storytelling, and digital assets (website, promo banners, etc.)
Production Logistics: Studio, glam, and timing organized start to finish

“I treated myself by flying in on a PJ for this special moment, made content along the way, and I didn’t have to overthink anything with the plan for the day. Emily and her team had it dialed in”, says Christa.

Coronation Day

Christa walked into the studio like the woman she had already become. This wasn’t a basic photoshoot session as most would think… It was a homecoming for her entire brand to come to life.

The day was a full immersion into her brand story:

Professional Photoshoot: Capturing her duality as a bold CEO meets approachable mom
Show Interview: Christa sat down with Emily on The Fordify Show, opening up about her journey, faith, and why she shows up for women
Video Content: Numerous clips pulled from the interview with also the entire day captured with BTS footage for months worth of content Christa can use.
Breakthrough Moments: Conversations with Emily throughout the production are where the beliefs are strengthened and guidance is provided.

“This day reminded me of who I am, why I started this journey in the first place, and what I’m here to do here onward. Emily helped unlock my belief in bringing more of my faith into my content and it’s not what I originally thought I needed…but it’s truly everything I wanted”, expresses Christa.

This day was more than a VIP day. It was a day where Christa was crowned in worthiness.

Set Up To Reign

After Coronation Day, the Fordivine team began working on Christa’s deliverables. They were packaged in a brand vault designed for ease, momentum, and mastery:

Edited reels & photos for her content
Logo files, font guides, and visual direction
Content calendar with brand pillars to follow
Clear guidance on how to use every brand asset

“I have experienced many photoshoots before but this was completely different. It was an entire experience that was beautifully orchestrated for my newly elevated brand. From the unveiling process..to the brand bible and strategy Emily brings..to then the VIP day..every part made a difference”, shares Christa.

It’s integral for our team to ensure her brand assets can be easily accessed both by Christa and anyone on her team who needs to use it.

Christa's Brand Vault

Brand Bible

Brand Mission

Logo

Font

Colors

Social Graphics

Reels

Photoshoot

Christa's Brand Vault

Brand Bible

Brand Mission

Logo

Font

Colors

Social Graphics

Reels

Photoshoot

Christa's Brand Vault

Christa's Brand Vault

Brand Bible

Brand Bible

Brand Mission

Brand Mission

Logo

Logo

Font

Font

Colors

Colors

Social Graphics

Social Graphics

Reels

Reels

Photoshoot

Photoshoot

Crowned, And Now Reigning

Since stepping into her newly elevated brand, Christa has felt a deep, divine unlock:

She’s always had momentum, but now she moves with a deeper purpose. There’s a new ease and boldness in how she shows up, how she speaks, and how she leads.

Christa began to intertwine her faith into her message more freely, creating a bridge between ministry and marketplace. Her voice is louder. Her message is clearer. And her heart has never felt more aligned.

Her video interview went viral within her community and inspired countless women
She unlocked new stages and expanded visibility as a faith-based entrepreneur
Her marriage, motherhood, and mission now flowed as one cohesive expression
She activated a new wave of leadership on her 25,000+ person team

“I’ve always wanted to help women in bigger ways and now I know exactly how to do that..and while being fully myself. Emily brought the confirmation I didn't know I needed to make this happen. So blessed for this..”, expresses Christa.

Christa Crawford

Christa Crawford

Christa Crawford

Christa Crawford

Christa Crawford

Christa Crawford

Founder's Reflection

Working with Christa and her brand was nothing short of divine. I have also seen her from afar leading massive teams in the beauty industry and was always inspired by her servant-heart.

When she walked into our studio, I didn’t just see a powerful entrepreneur, I saw a woman chosen for kingdom impact. Christa is the kind of woman who carries influence not by force, but by faith. And what struck me most wasn’t just her success in the direct selling space (which is massive), but her ability to remain grounded in her family, her marriage, and her mission. She has such a beautiful family and I adore that.

Even when she is leading a $200M+ team, she still shows up as the woman who never forgot where she came from. That kind of humility paired with unstoppable drive is rare..and working with her made me better too.

To play a part in helping shape the next wave of her legacy, one that blends motherhood, ministry, and marketplace, is something I’ll never take for granted. I feel honored.

Christa reminded me that power can also be soft, success in business can be a sacred calling, and us women can be both a mighty entrepreneur and a woman of God at the same time.

She’s not only building up more businesses..she’s building women up. And the new chapter has just begun.