Roni Lavenia

Family Business Owner

Recovering People Pleaser

Author

Speaker

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From overwhelmed family business owner to empowered speaker and bold leader. This is the rise of Real Talk Roni.

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01

Meet Roni

Roni LaVenia was already someone others admired. In her 60s, she had lost over 100 pounds, built one of the top-rated family plumbing businesses in New Orleans, and had a reputation for perseverance.

But behind her strong presence, she carried weight she didn’t always talk about: the weight of her past, the stress of a multi-7-figure family owned business, and the pressure of always putting others first.

“I wanted to share my story. I just didn’t know how to get it out or where to begin because there are so many chapters in my book of life experiences”, shares Roni.

She felt her online content lacked cohesion. She knew she was meant to inspire others, but the steps felt unclear. And for a woman carrying decades of wisdom, that disconnect became heavier with time.

01

Meet Roni

Roni LaVenia was already someone others admired. In her 60s, she had lost over 100 pounds, built one of the top-rated family plumbing businesses in New Orleans, and had a reputation for perseverance.

But behind her strong presence, she carried weight she didn’t always talk about: the weight of her past, the stress of a multi-7-figure family owned business, and the pressure of always putting others first.

“I wanted to share my story. I just didn’t know how to get it out or where to begin because there are so many chapters in my book of life experiences”, shares Roni.

She felt her online content lacked cohesion. She knew she was meant to inspire others, but the steps felt unclear. And for a woman carrying decades of wisdom, that disconnect became heavier with time.

01

Meet Roni

Roni LaVenia was already someone others admired. In her 60s, she had lost over 100 pounds, built one of the top-rated family plumbing businesses in New Orleans, and had a reputation for perseverance.

But behind her strong presence, she carried weight she didn’t always talk about: the weight of her past, the stress of a multi-7-figure family owned business, and the pressure of always putting others first.

“I wanted to share my story. I just didn’t know how to get it out or where to begin because there are so many chapters in my book of life experiences”, shares Roni.

She felt her online content lacked cohesion. She knew she was meant to inspire others, but the steps felt unclear. And for a woman carrying decades of wisdom, that disconnect became heavier with time.

02

Discovering Fordivine

Roni had followed Emily Ford for many years but never took the leap on her branding journey…yet. Then one evening, she opened an email sharing about a free masterclass. On a whim, she signed up not knowing what would be on the other side of that decision.

“I just know it was God planting that seed. During that masterclass led by Emily, something lit up in me. I felt my soul wake up to a glimmer of hope for my future”, expresses Roni.

That night led to her feeling exhilarated to join the Fordivine Method Program to kickstart her brand journey. But then a few weeks later, she decided to work intimately with the team for the full Fordivine Signature™ Experience. 

She didn’t just want guidance. She wanted the whole team to create for her a brand that reflected the woman she had become.

02

Discovering Fordivine

Roni had followed Emily Ford for many years but never took the leap on her branding journey…yet. Then one evening, she opened an email sharing about a free masterclass. On a whim, she signed up not knowing what would be on the other side of that decision.

“I just know it was God planting that seed. During that masterclass led by Emily, something lit up in me. I felt my soul wake up to a glimmer of hope for my future”, expresses Roni.

That night led to her feeling exhilarated to join the Fordivine Method Program to kickstart her brand journey. But then a few weeks later, she decided to work intimately with the team for the full Fordivine Signature™ Experience. 

She didn’t just want guidance. She wanted the whole team to create for her a brand that reflected the woman she had become.

02

Discovering Fordivine

Roni had followed Emily Ford for many years but never took the leap on her branding journey…yet. Then one evening, she opened an email sharing about a free masterclass. On a whim, she signed up not knowing what would be on the other side of that decision.

“I just know it was God planting that seed. During that masterclass led by Emily, something lit up in me. I felt my soul wake up to a glimmer of hope for my future”, expresses Roni.

That night led to her feeling exhilarated to join the Fordivine Method Program to kickstart her brand journey. But then a few weeks later, she decided to work intimately with the team for the full Fordivine Signature™ Experience. 

She didn’t just want guidance. She wanted the whole team to create for her a brand that reflected the woman she had become.

03

The Unveiling

In her unveiling session with Emily, Roni brought her whole story to the table: the trauma, the setbacks, the business stress and successes, and the reinvention of her entire life.

At first, she doubted her significance.

“For the longest time I thought who am I to be anything great? I didn’t think I was special or worthy because that’s all I knew before seeing the bigger picture of my life”, shares Roni.

Emily helped her pull meaning from her journey and helped discover her identity as a Recovering People Pleaser, a mentor for family business leaders, and a vibrant, spunky “cool grandma” ready to be heard.

They uncovered keynote topics, coaching ideas, and brand positioning that reflected not just her history, but her heart.

What emerged:

  • Identity: Real Talk Roni

  • Signature topics: Recovering People Pleaser, Leading a Family Business

  • Her voice: honest, faith-filled, unfiltered

  • Ventures: writing a book, keynote speaking, leading women events.

“There was this woman in me just waiting to come out. Emily helped me believe she was real. And now I do believe it”, Roni shares.

03

The Unveiling

In her unveiling session with Emily, Roni brought her whole story to the table: the trauma, the setbacks, the business stress and successes, and the reinvention of her entire life.

At first, she doubted her significance.

“For the longest time I thought who am I to be anything great? I didn’t think I was special or worthy because that’s all I knew before seeing the bigger picture of my life”, shares Roni.

Emily helped her pull meaning from her journey and helped discover her identity as a Recovering People Pleaser, a mentor for family business leaders, and a vibrant, spunky “cool grandma” ready to be heard.

They uncovered keynote topics, coaching ideas, and brand positioning that reflected not just her history, but her heart.

What emerged:

  • Identity: Real Talk Roni

  • Signature topics: Recovering People Pleaser, Leading a Family Business

  • Her voice: honest, faith-filled, unfiltered

  • Ventures: writing a book, keynote speaking, leading women events.

“There was this woman in me just waiting to come out. Emily helped me believe she was real. And now I do believe it”, Roni shares.

03

The Unveiling

In her unveiling session with Emily, Roni brought her whole story to the table: the trauma, the setbacks, the business stress and successes, and the reinvention of her entire life.

At first, she doubted her significance.

“For the longest time I thought who am I to be anything great? I didn’t think I was special or worthy because that’s all I knew before seeing the bigger picture of my life”, shares Roni.

Emily helped her pull meaning from her journey and helped discover her identity as a Recovering People Pleaser, a mentor for family business leaders, and a vibrant, spunky “cool grandma” ready to be heard.

They uncovered keynote topics, coaching ideas, and brand positioning that reflected not just her history, but her heart.

What emerged:

  • Identity: Real Talk Roni

  • Signature topics: Recovering People Pleaser, Leading a Family Business

  • Her voice: honest, faith-filled, unfiltered

  • Ventures: writing a book, keynote speaking, leading women events.

“There was this woman in me just waiting to come out. Emily helped me believe she was real. And now I do believe it”, Roni shares.

04

The Refinement

With Roni’s “Brand DNA” unveiled, the Fordivine creative team began shaping a visual identity that could hold the strength and sincerity of her story. Her design was never meant to feel trendy. It needed to feel real, grounded, and bold enough to carry her message.

The creative process started with defining how Roni’s brand should look, sound, and feel while staying authentic to who she is.

Here's what the design team started to curate:

  • Visual Tone: Strong yet inviting, bold but safe. Her brand needed to reflect a space where truth could be shared without judgment.

  • Color Palette: Espresso brown, soft sand, blush beige, and deep navy. Each color was selected to reflect warmth, confidence, loyalty, and calm authority.

  • Typography: A blend of Gothik Bold and Light for strong headers and clarity, paired with Hind Siliguri for emotional accessibility and professionalism.

  • Logo Style: Clean, impactful, and slightly editorial. A namemark that stands on its own with strength.

  • Brand Voice: Honest, no-fluff, and faith-filled. Real Talk Roni doesn’t sugarcoat, but she also uplifts.

  • Message Themes: Recovery from people-pleasing, wisdom from leading a family business, and embracing life at any age.

Her brand voice became a space where encouragement met tough love. Faith met grit. And decades of lived wisdom found structure.

05

The Brand Reveal

On the reveal call, Emily shared the completed visuals with Roni. The mood board. The fonts. The colors. The brand voice.

“At first, I heard that voice in my head saying ‘this isn’t you.’ But I knew that was my old identity talking. As Emily walked me through everything, I felt the tears come flowing. This was me”, expresses Roni.

It was a moment both women will never forget.

“I couldn’t hold back my tears either. I had seen glimpses of her true essence before, but that day, she fully showed up”, Emily shares.

With the vision now alive, Emily walked Roni through her next steps: showing up with content, using her new identity online, and stepping into her voice.

#928F70

#1428B1

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Brand identity

Brand identity

Brand identity

Brand identity

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Preparation Phase

The Fordivine team helped Roni prepare for her VIP Day:

  • Wardrobe planning aligned with her brand identity

  • A custom video shot list to capture her message clearly for social content

  • A shot list for photos that capture her spunkiness and joy (disco ball incoming)

  • Travel agenda and logistics all planned out for ease of travel

“I’ve never had a team care for me like this. It felt like I was already seen before I even showed up”, says Roni.

Roni booked her trip from New Orleans and spent a few extra days soaking up the California sun before her big Coronation Day.

07

07

Coronation Day

When Roni arrived at the studio, she was met by Emily, glam, and a full team ready to spotlight her story.

Hair and makeup. Outfit prep. Camera-ready moments.

“This is all new to me,” Roni admitted. “I can’t remember the last time I had a professional shoot. I just told myself: trust God, trust the team, and be me.”

And “being Roni” was more than enough. Her confidence, energy, and presence surprised everyone.

“When I walked in and saw Roni glammed up, I cried,” Emily said. “She looked stunning. But it was her spirit that shined the most.”

That day included:

  • 20+ short-form videos

  • Hundreds of brand-aligned photos

  • BTS footage of her brand for content variety

  • Multiple professionally edited reels

  • A private lunch with Emily for further mentorship

“This wasn’t just about showing up. It was about believing I belonged there and I feel like a completely different woman leaving that studio”, Roni shares.

08

Set Up To Reign

After her Coronation Day, the Fordivine Signature™ experience didn’t end. It transitioned into one of the most important phases: being set up to reign.

Our goal was to make sure Roni didn’t just leave with beautiful content but with a system that made showing up online sustainable.

The team got to work behind the scenes, and within weeks Roni received her complete Brand Vault, including:

  • Professionally edited short-form videos, formatted for social

  • High-resolution brand photos, plus a selection of pre-edited images

  • Her full logo suite, fonts, and color codes

  • Clear guidance on how to utilize all the assets

“I finally had a clear path. Everything was organized. I felt ready and I’ve never felt that before when it came to showing up online. This is EXCITING”, says Roni.

No guessing. No searching for files. Just structure, clarity, and everything she needed to take action onward.

Roni's Brand Vault

Brand Bible

Brand Mission

Logo

Font

Colors

Social Graphics

Reels

Photoshoot

Roni's Brand Vault

Brand Bible

Brand Mission

Logo

Font

Colors

Social Graphics

Reels

Photoshoot

Roni's Brand Vault

Roni's Brand Vault

Brand Bible

Brand Bible

Brand Mission

Brand Mission

Logo

Logo

Font

Font

Colors

Colors

Social Graphics

Social Graphics

Reels

Reels

Photoshoot

Photoshoot

09

09

Crowned, And Now Reigning

Roni’s rebrand sparked change in every area of her life.

“I still don’t know how to describe how much this changed me. I feel closer to God. I feel more confident. I even know what my book will be about”, says Roni.

She started to share her story online. And people responded in a more empowering way than she could even imagine.

Since launching, she:

  • Outlined her book to honor her late father and help family business owners

  • Began delivering her keynote to local business groups

  • Received overwhelming encouragement and messages from people online

  • Felt freedom from the business stress that once weighed her down

“My mindset as a business owner has changed completely. The things that used to stress me… no longer do”, Roni shares.

And Roni didn’t stop there..she continued her journey onward in Business & Speaking Consulting with Jake Havron to refine her leadership structure in her businesses, dial in her keynote topic and framework, and get direction on how to spark speaking opportunities.

“I told them I want to be one of their greatest transformation stories. And I will be. I’m just getting started. What the enemy meant for turmoil and pain, God is doing something new in my life in my 60’s and I’m all for it”, Roni shares.

Roni Lavenia

Roni Lavenia

Roni Lavenia

Roni Lavenia

Roni Lavenia

Roni Lavenia

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Founder's Reflection

It’s hard to put into words what this experience meant to me personally.

I’ve known Roni for years, and to witness the version of her that emerged through this process, it moved me in a way I didn’t expect. I knew there was this bold, beautiful, spirit-filled woman inside her… but to finally watch her step fully into that identity rocked me to the depths of my soul.

From the first session, I could feel the walls coming down. There were decades of resilience, pain, and sacrifice layered in her story. But she was finally ready to be seen, not just as a business owner, but as the mentor, leader, and truth-teller she already was.

When she saw her brand for the first time and the tears came… mine did too. This type of work is so much more than superficial branding..it’s transformation from the inside out.

We are now witnessing Real Talk Roni in front of our very own eyes..and she’s OWNING every part of that new identity.

I’m so proud of her and I believe the legacy she’s creating and generational curses she’s breaking is more than we can even imagine. The world needs her voice. And it’s only just beginning. 

Watch out world – Real Talk Roni is here.

Let’s talk vision

Irvine, California

Connect with our dedicated concierge team today

Let’s talk vision

Irvine, California

Connect with our dedicated concierge team today

Let’s talk vision

Irvine, California

Connect with our dedicated concierge team today

A brand house for women building empires with Heaven’s blueprint.

The Called Letters

Join to receive personal branding guidance, soul-stirring insight, exclusive merch drops, and more — delivered straight to The Called.

You’re not too late. You’re divinely on time.

Copyright 2025 FORDIVINE. All rights reserved.

A brand house for women building empires with Heaven’s blueprint.

The Called Letters

Join to receive personal branding guidance, soul-stirring insight, exclusive merch drops, and more — delivered straight to The Called.

You’re not too late. You’re divinely on time.

Copyright 2025 FORDIVINE. All rights reserved.

A brand house for women building empires with Heaven’s blueprint.

The Called Letters

Join to receive personal branding guidance, soul-stirring insight, exclusive merch drops, and more — delivered straight to The Called.

You’re not too late. You’re divinely on time.

Copyright 2025 FORDIVINE. All rights reserved.