Lauren Fields
Health Advocate
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Speaker
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Podcast Host
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Wellness Coach

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From invisible to intentional. Lauren launched the Fieldswell brand, a boutique wellness clinic dedicated to helping women reconnect to their health, identity, and purpose.
04
The Refinement
With Lauren’s “Brand DNA” unveiled and mapped out, the Fordivine design team began to translate her essence into a brand identity that felt both healing and empowering.
Her design needed to speak softly, but with certainty. It had to hold space for her audience and her evolution onward. This isn’t a brand to create noise. It’s a brand that brings healing and care.
Here’s what was crafted:
Logo: A soft yet grounded monogram representing wholeness and feminine strength
Color Palette: A blend of earthy colors while still bringing grounding neutral palettes.
Typography: Organic typefaces that balanced openness with structure, offering emotional clarity
Voice: Soulful, non-performative, deeply human
Brand Feel: Spacious. Elevated. Trustworthy.
“I felt seen in the design of my brand. It's one thing when it's through coaching, but another type of seen when it's creation of my own brand assets to use”, says Lauren.
This was more than visual direction, it was the birth of Fieldswell; a brand built to reflect the inner wellness and healing.
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The Brand Reveal
When it was time for her reveal, Lauren joined Emily on Zoom prepared, but not fully knowing just how deeply her brand would reflect her.
The first few moments were quiet. Lauren sat still, taking it in. Then came the colors, the typefaces, the tone of voice, the strategy. Every piece felt like something she had carried internally for years but finally expressed with elegance.
“I think I cried.. I couldn’t remember because it was a flurry of emotions. It’s hard to explain how it feels to see something you’ve never been able to articulate finally come to life”, expresses Lauren.
For someone who has spent years holding space for others, this was the moment Lauren was held by her own brand.
Emily walked her through her messaging, content pillars, and next steps which brought clear direction to what now felt so possible.
“I finally felt like I could move forward with clear language, visuals, and confidence through all I do”, says Lauren.
Lauren left the session emotional and grounded. Fieldswell was no longer an idea. It was real.
Preparation Phase
After her reveal, Lauren had a clear vision. Now it was time to step into it.
The Fordivine team curated every detail leading up to her Coronation Day with a white-glove level of care. Our priority was to ensure Lauren didn’t feel pressure or confusion with putting it all together.
Everything was built to reflect her brand’s soft sophistication, from outfit coordination to content capture.
Here’s what was handled:
Wardrobe Guidance: Custom styling plan to align with her brand palette and vision for her brand feeling
Shot List Design: A mix of lifestyle and editorial angles to reflect her content pillars and clinic goals
Video Prompts: Numerous brand-aligned topics designed around her brand voice and Fieldswell messaging
Mentorship: Lauren experienced a private lunch with Emily for deep conversations about her brand’s path onward
Logistics + Glam: Travel coordination, shoot schedule, and glam timeline all mapped out in advance
“They thought of things I never would have for the prep phase. I felt completely taken care of and like a queen. I loved it!”, says Lauren.
Lauren walked in ready to embody what her brand was created to reflect and walked out with a whole new vision of where to go onward.
Coronation Day
Once Coronation Day was finished, the Fordivine team moved into post-production to make sure everything was ready to go for Lauren’s new brand launch.
Here’s what was worked on:
Photos curated and edited for digital use
Videos clipped, branded, and captioned
Her Fieldswell brand reel professionally polished
All final content was delivered inside her Fordivine Brand Vault:
Logo suite + color codes
Final images and raw files
All footage, reels, and brand pillars
A launch strategy to bring Fieldswell to life
Guidelines on how to access and use all the assets
“Having this all clearly organized and provided to me helped significantly because I already am spinning so many plates. This made the prep for my FieldsWell launch so much easier”, says Lauren.
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Set Up To Reign
Once the shoot wrapped, the Fordify team moved into post-production:
Photos curated and edited
Videos clipped, branded, and captioned
Her Fieldswell brand reel professionally polished
All final content was delivered inside her Lauren Fields Brand Vault:
Logo suite + color codes
Final images and raw files
Caption starters and video strategy prompts
A launch plan to bring Fieldswell to life
“I no longer feel stuck. I have a clear path onward—and a brand that truly represents me.”
Preparation Phase
After her reveal, Lauren had a clear vision. Now it was time to step into it.
The Fordivine team curated every detail leading up to her Coronation Day with a white-glove level of care. Our priority was to ensure Lauren didn’t feel pressure or confusion with putting it all together.
Everything was built to reflect her brand’s soft sophistication, from outfit coordination to content capture.
Here’s what was handled:
Wardrobe Guidance: Custom styling plan to align with her brand palette and vision for her brand feeling
Shot List Design: A mix of lifestyle and editorial angles to reflect her content pillars and clinic goals
Video Prompts: Numerous brand-aligned topics designed around her brand voice and Fieldswell messaging
Mentorship: Lauren experienced a private lunch with Emily for deep conversations about her brand’s path onward
Logistics + Glam: Travel coordination, shoot schedule, and glam timeline all mapped out in advance
“They thought of things I never would have for the prep phase. I felt completely taken care of and like a queen. I loved it!”, says Lauren.
Lauren walked in ready to embody what her brand was created to reflect and walked out with a whole new vision of where to go onward.
Founder's Reflection
Lauren was such a breath of fresh air to work with. She is the type of woman that when she says she wants to do something, she will do it. And I admire that greatly about her.
From the first unveiling session, I saw her vision long before she could name it. She had this quiet brilliance that carried depth and healing, but she hadn’t fully owned it yet. Through our process, I didn’t just witness a brand come to life, I witnessed a woman return to her voice. It was heaven in motion..
Seeing Lauren's podcast launch to now her new clinic opening up with Fieldswell signage on the windows, every detail from her brand design carried through the space made me emotional. I remember sitting next to my husband and showing him the images and saying how proud I am of her for taking action on her vision.
It was a dream realized, not just for her, but for every woman she will serve inside those walls. Healing will occur because of her listening to the call.
She’s no longer hiding her potential. She’s leading from it.
Lauren's impact is only getting started and I am so proud of her.